2000 Emails without a Lead Magnet

Hello, my friends. This is Quin here and what an amazing, beautiful day it is today. I hope you're all enjoying it as much as I am because it is really sunny and this makes me really happy. I love the sun. I love being able to go outside, walk and take the kids for a run. So there's still a little bit of snow around, but I just love it. Now, let's get into the question that I have from Emily. And I did meet Emily in person and that's actually why she wrote me this and I'm going to read it for you guys. "Hey, Quin. This is Emily. I owe you a big thank you. After talking to you in 2018, I started a blog and started posting frequently some content to get SEO related to my brand. The funny thing is, I added a subscription box to the main page and never checked again until now. And even without a lead magnet, I got almost two thousand emails. But the most important part is that six months after starting this, I now rank on Google. I rank third on Google for my main keyword." Wow, that's fantastic. The fact that you're third and Google for your main keyword is really really fantastic. Thank you for letting me know, Emily. And I actually owe you a big thank you for letting me know because these things it makes me really happy to know that I actually help somebody. It does warm my heart as much as this sun is warming me up right now.  Now, there's something I do not want to spoil your happiness but there's something that you said there, that you added the subscription box to the main page to capture emails and then you never check them again and you've got almost two thousand emails. Now, the thing is without a lead magnet or even with a lead magnet I mean, it is super hard to get emails. I mean it's not the easiest task there is. Right. People are aware of this and they know they're going to be marketed to. So most of the times, you get fake e-mails and people just do not want to give up their information with fear of spam. Now you got almost two thousand e-mails without a lead magnet, which leads me to believe a couple of things. And if if they are real emails, I am super super happy for you. But I want you to check because I don't want you to go to AWeber for example and start uploading these e-mails or MailChimp. And actually MailChimp after two thousand you've got to. AWeber you got to pay right away. And I don't want you to upload your list and start marketing to this list and not have anybody actually in this list. All right. So I want you to check something within those e-mails. I want you to check the first name of every one of those opt-ins. All right. Now check the first name and check the e-mail itself. Though every single one of them have numbers. All right. Now there are bots out there that are opting in to everything because they want to leave comments. And There are certain blogs that only allow you to leave comments if you opt in or if you register on that site. So what these bots are doing are registering for everything that has a box. And your subscription box, again, is the perfect thing for these bots. Now what they do is they automatically generate n...